:root {
  --px-paper: #f3efe5;
  --px-paper-soft: #f6f3ec;
  --px-paper-muted: #e9e6de;
  --px-carbon: #11110f;
  --px-carbon-soft: #1a1916;
  --px-carbon-muted: #6d6961;
  --px-carbon-faint: #817a70;
  --px-ember: #e14b2a;
  --px-ember-text: #a6371f;

  --surface-page: var(--px-paper);
  --surface-panel: var(--px-paper-soft);
  --surface-band: var(--px-paper-muted);
  --surface-inverse: var(--px-carbon);
  --text-primary: var(--px-carbon);
  --text-secondary: var(--px-carbon-muted);
  --text-inverse: var(--px-paper);
  --rule: rgba(17, 17, 15, 0.16);
  --rule-inverse: rgba(243, 239, 229, 0.16);
  --signal-change: var(--px-ember);
  --signal-text: var(--px-ember-text);

  --font-identity: "DM Mono", ui-monospace, SFMono-Regular, Consolas, monospace;
  --font-information: "Space Grotesk", system-ui, -apple-system, "Segoe UI", sans-serif;
  --font-editorial: "Newsreader", Georgia, "Times New Roman", serif;

  --layout-max: 88rem;
  --gutter: clamp(1.25rem, 4vw, 4rem);
  --section-y: clamp(5rem, 9vw, 9rem);
  --grid-gap: clamp(0.75rem, 2vw, 1.5rem);
  --header-height: 4.5rem;

  --motion-fast: 160ms;
  --motion-base: 320ms;
  --motion-resolve: 1100ms;
  --ease-resolve: cubic-bezier(0.22, 0.7, 0.25, 1);
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  min-width: 20rem;
  background: var(--px-carbon);
  scroll-behavior: smooth;
  scroll-padding-top: calc(var(--header-height) + 1rem);
  -webkit-text-size-adjust: 100%;
  text-size-adjust: 100%;
}

body {
  margin: 0;
  background: var(--surface-page);
  color: var(--text-primary);
  font-family: var(--font-information);
  font-size: clamp(1rem, 0.96rem + 0.18vw, 1.1rem);
  line-height: 1.55;
  letter-spacing: -0.012em;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}

body::after {
  content: "";
  position: fixed;
  inset: 0;
  z-index: 999;
  pointer-events: none;
  opacity: 0.022;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 180 180' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='4' stitchTiles='stitchTiles'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='.75'/%3E%3C/svg%3E");
}

body.menu-open {
  overflow: hidden;
}

img,
svg,
video,
iframe {
  display: block;
  max-width: 100%;
}

button,
input,
textarea {
  font: inherit;
}

button,
a {
  -webkit-tap-highlight-color: transparent;
}

a {
  color: inherit;
  text-decoration: none;
}

h1,
h2,
h3,
p,
ol,
ul {
  margin-top: 0;
}

ol,
ul {
  padding: 0;
  list-style: none;
}

::selection {
  background: var(--signal-change);
  color: var(--px-paper);
}

:focus-visible {
  outline: 2px solid var(--signal-change);
  outline-offset: 4px;
}

.skip {
  position: fixed;
  top: 0.75rem;
  left: 0.75rem;
  z-index: 1000;
  transform: translateY(-160%);
  padding: 0.7rem 1rem;
  background: var(--px-paper);
  color: var(--px-carbon);
  font: 500 0.75rem/1 var(--font-information);
  transition: transform var(--motion-fast) ease;
}

.skip:focus {
  transform: translateY(0);
}

.section-id {
  margin: 0;
  font: 500 0.68rem/1.25 var(--font-identity);
  letter-spacing: 0.11em;
  text-transform: uppercase;
}

.status-dot {
  display: inline-block;
  width: 0.55rem;
  height: 0.55rem;
  border-radius: 50%;
  background: var(--signal-change);
  flex: 0 0 auto;
}

/* Header */

.site-header {
  position: sticky;
  top: 0;
  z-index: 100;
  height: var(--header-height);
  background: color-mix(in srgb, var(--px-carbon) 91%, transparent);
  border-bottom: 1px solid transparent;
  color: var(--text-inverse);
  backdrop-filter: blur(18px) saturate(120%);
  -webkit-backdrop-filter: blur(18px) saturate(120%);
  transition: border-color var(--motion-base) ease;
}

.site-header.is-scrolled {
  border-bottom-color: var(--rule-inverse);
}

.site-header__inner {
  width: min(100%, var(--layout-max));
  height: 100%;
  margin: 0 auto;
  padding: 0 var(--gutter);
  display: grid;
  grid-template-columns: minmax(14rem, 1fr) auto minmax(7rem, 1fr);
  align-items: center;
  gap: clamp(1rem, 2.5vw, 2.5rem);
}

.brand {
  min-width: 0;
  display: inline-flex;
  align-items: center;
  gap: 0.72rem;
  justify-self: start;
}

.brand__mark {
  width: 2rem;
  height: 2rem;
  flex: 0 0 auto;
}

.brand__mark--micro {
  display: none;
}

.brand__name {
  font: 500 0.88rem/1 var(--font-identity);
  letter-spacing: 0.02em;
  white-space: nowrap;
}

.brand__descriptor {
  padding-left: 0.8rem;
  border-left: 1px solid var(--rule-inverse);
  color: #8f897f;
  font: 500 0.58rem/1.2 var(--font-information);
  letter-spacing: 0.12em;
  white-space: nowrap;
}

.site-nav {
  display: flex;
  align-items: center;
  gap: clamp(1rem, 2.2vw, 2rem);
  font: 500 0.72rem/1 var(--font-information);
}

.site-nav a {
  position: relative;
  display: inline-flex;
  align-items: center;
  gap: 0.42rem;
  min-height: 2.75rem;
  color: #9c968d;
  transition: color var(--motion-fast) ease;
}

.site-nav a::after {
  content: "";
  position: absolute;
  left: 0;
  right: 0;
  bottom: 0.2rem;
  height: 1px;
  background: var(--signal-change);
  transform: scaleX(0);
  transform-origin: right;
  transition: transform var(--motion-base) var(--ease-resolve);
}

.site-nav a span {
  color: #625e57;
  font-family: var(--font-identity);
  font-size: 0.58rem;
}

.site-nav a:hover,
.site-nav a.is-active {
  color: var(--px-paper);
}

.site-nav a.is-active::after {
  transform: scaleX(1);
  transform-origin: left;
}

.header-contact {
  justify-self: end;
  min-height: 2.45rem;
  display: inline-flex;
  align-items: center;
  gap: 0.55rem;
  padding: 0 0.9rem;
  border: 1px solid var(--rule-inverse);
  border-radius: 99rem;
  font: 500 0.72rem/1 var(--font-information);
  transition:
    background var(--motion-fast) ease,
    border-color var(--motion-fast) ease,
    color var(--motion-fast) ease;
}

.header-contact .status-dot {
  width: 0.42rem;
  height: 0.42rem;
}

.header-contact:hover {
  background: var(--px-paper);
  border-color: var(--px-paper);
  color: var(--px-carbon);
}

.menu-toggle {
  display: none;
  width: 2.75rem;
  height: 2.75rem;
  padding: 0.8rem;
  border: 1px solid var(--rule-inverse);
  border-radius: 50%;
  background: transparent;
  color: var(--px-paper);
  cursor: pointer;
}

.menu-toggle span {
  display: block;
  width: 100%;
  height: 1px;
  background: currentColor;
  transition: transform var(--motion-base) var(--ease-resolve);
}

.menu-toggle span + span {
  margin-top: 0.42rem;
}

.menu-toggle[aria-expanded="true"] span:first-child {
  transform: translateY(0.21rem) rotate(45deg);
}

.menu-toggle[aria-expanded="true"] span:last-child {
  transform: translateY(-0.21rem) rotate(-45deg);
}

.mobile-menu {
  position: fixed;
  inset: var(--header-height) 0 0;
  z-index: 99;
  padding: 1.5rem var(--gutter) 3rem;
  background: var(--px-carbon);
  color: var(--px-paper);
  overflow-y: auto;
}

.mobile-menu[hidden] {
  display: none;
}

.mobile-menu__meta {
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  padding: 0 0 1.5rem;
  border-bottom: 1px solid var(--rule-inverse);
  color: #817b72;
  font: 400 0.6rem/1 var(--font-identity);
}

.mobile-menu > a {
  display: grid;
  grid-template-columns: 2rem 1fr;
  align-items: baseline;
  min-height: 5.25rem;
  padding: 1rem 0;
  border-bottom: 1px solid var(--rule-inverse);
  font: 400 clamp(2rem, 9vw, 3.4rem)/1 var(--font-editorial);
}

.mobile-menu > a span {
  color: var(--signal-change);
  font: 400 0.65rem/1 var(--font-identity);
}

/* Buttons and links */

.button {
  min-height: 3rem;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.8rem;
  padding: 0 1.15rem;
  border: 1px solid transparent;
  border-radius: 99rem;
  font: 600 0.78rem/1 var(--font-information);
  cursor: pointer;
  transition:
    background var(--motion-fast) ease,
    border-color var(--motion-fast) ease,
    color var(--motion-fast) ease;
}

.button span {
  font-family: var(--font-identity);
}

.button--carbon {
  background: var(--px-carbon);
  border-color: var(--px-carbon);
  color: var(--px-paper);
}

.button--carbon:hover {
  background: var(--signal-change);
  border-color: var(--signal-change);
}

.text-link {
  display: inline-flex;
  align-items: center;
  gap: 0.65rem;
  padding-bottom: 0.28rem;
  border-bottom: 1px solid currentColor;
  color: var(--px-carbon);
  font: 600 0.8rem/1.2 var(--font-information);
}

.text-link span,
.text-link b {
  color: var(--signal-text);
  font-family: var(--font-identity);
  font-weight: 400;
}

.text-link--quiet {
  color: var(--text-secondary);
}

.inline-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 1.1rem 1.8rem;
  margin-top: 2rem;
}

/* Hero */

.hero {
  position: relative;
  overflow: hidden;
  background: var(--px-carbon);
  color: var(--px-paper);
}

.hero::before {
  content: "";
  position: absolute;
  top: 0;
  right: -15vw;
  width: 55vw;
  height: 55vw;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(225, 75, 42, 0.13), transparent 68%);
  pointer-events: none;
}

.hero__grid {
  position: relative;
  z-index: 1;
  width: min(100%, var(--layout-max));
  min-height: auto;
  margin: 0 auto;
  padding: clamp(2.75rem, 4.3vw, 4rem) var(--gutter) clamp(1.75rem, 2.8vw, 2.75rem);
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(12rem, 0.28fr);
  align-items: center;
  gap: clamp(2rem, 5vw, 5rem);
}

.hero__copy {
  position: relative;
  z-index: 2;
  max-width: 60rem;
}

.system-line {
  display: flex;
  align-items: center;
  gap: 0.65rem;
  margin: 0 0 clamp(1.3rem, 2.4vw, 2.2rem);
  color: #948e84;
  font: 400 0.68rem/1.3 var(--font-identity);
  letter-spacing: 0.1em;
}

.system-line .status-dot {
  width: 0.42rem;
  height: 0.42rem;
}

.hero h1 {
  max-width: 15ch;
  margin: 0;
  font: 400 clamp(3.8rem, 5.6vw, 6rem)/0.87 var(--font-editorial);
  letter-spacing: -0.055em;
}

.hero h1 > span {
  display: block;
}

.hero h1 em {
  color: var(--signal-change);
  font-weight: 400;
}

.hero__intro {
  max-width: 39rem;
  margin: clamp(1.2rem, 2.5vw, 2rem) 0 0;
  color: #aaa49b;
  font-size: clamp(1.08rem, 1rem + 0.45vw, 1.38rem);
  line-height: 1.5;
  letter-spacing: -0.025em;
}

.observation {
  position: relative;
  width: min(19vw, 15rem);
  aspect-ratio: 1;
  justify-self: end;
  isolation: isolate;
}

.observation__grid {
  position: absolute;
  inset: 6%;
  background:
    linear-gradient(rgba(243, 239, 229, 0.055) 1px, transparent 1px),
    linear-gradient(90deg, rgba(243, 239, 229, 0.055) 1px, transparent 1px);
  background-size: 2rem 2rem;
  -webkit-mask-image: radial-gradient(circle, #000 38%, transparent 76%);
  mask-image: radial-gradient(circle, #000 38%, transparent 76%);
}

.observation__frame {
  position: absolute;
  z-index: 1;
  width: 34%;
  height: 34%;
  opacity: 0.65;
}

.observation__frame--a {
  top: 17%;
  left: 14%;
  border-top: 1px solid rgba(243, 239, 229, 0.32);
  border-left: 1px solid rgba(243, 239, 229, 0.32);
  animation: frame-a var(--motion-resolve) 180ms both var(--ease-resolve);
}

.observation__frame--b {
  right: 11%;
  bottom: 13%;
  border-right: 1px solid rgba(225, 75, 42, 0.55);
  border-bottom: 1px solid rgba(225, 75, 42, 0.55);
  animation: frame-b var(--motion-resolve) 260ms both var(--ease-resolve);
}

.observation__mark {
  position: absolute;
  z-index: 3;
  inset: 22%;
  width: 56%;
  height: 56%;
  filter: drop-shadow(0 2rem 3rem rgba(0, 0, 0, 0.25));
  animation: mark-resolve var(--motion-resolve) 120ms both var(--ease-resolve);
  will-change: transform;
}

.observation__axis,
.observation__label {
  position: absolute;
  z-index: 4;
  color: #777168;
  font: 400 0.56rem/1 var(--font-identity);
  letter-spacing: 0.08em;
}

.observation__axis {
  color: var(--signal-change);
}

.observation__axis--x {
  left: 18%;
  top: 54%;
}

.observation__axis--y {
  right: 10%;
  top: 35%;
  writing-mode: vertical-rl;
}

.observation__label--a {
  left: 4%;
  bottom: 4%;
}

.observation__label--b {
  right: 4%;
  top: 4%;
}

@keyframes mark-resolve {
  from {
    opacity: 0;
    transform: translate(0.5rem, -0.375rem) scale(0.97);
  }
  to {
    opacity: 1;
    transform: none;
  }
}

@keyframes frame-a {
  from {
    opacity: 0;
    transform: translate(-0.7rem, 0.45rem);
  }
}

@keyframes frame-b {
  from {
    opacity: 0;
    transform: translate(0.8rem, -0.5rem);
  }
}

/* Proof reel */

.proof {
  position: relative;
  z-index: 2;
  width: min(100%, var(--layout-max));
  margin: 0 auto;
  padding: 0 var(--gutter) clamp(5rem, 8vw, 8rem);
}

.proof__head {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(18rem, 0.58fr);
  align-items: center;
  gap: 2rem;
  min-height: 4.5rem;
  padding: 0.75rem 0;
  border-top: 1px solid var(--rule-inverse);
}

.proof__head .section-id {
  margin-bottom: 0.42rem;
  color: var(--signal-change);
}

.proof__head h2 {
  max-width: none;
  margin: 0;
  font: 500 clamp(1.08rem, 1.45vw, 1.45rem)/1.08 var(--font-information);
  letter-spacing: -0.035em;
}

.proof__head > p {
  max-width: 34rem;
  margin: 0;
  color: #918b82;
  font-size: 0.78rem;
}

.trailer-system {
  border: 1px solid var(--rule-inverse);
}

.evidence-feature {
  display: grid;
  grid-template-columns: minmax(0, 1.65fr) minmax(19rem, 0.65fr);
  min-height: 34rem;
}

.evidence-feature__media {
  position: relative;
  min-width: 0;
  overflow: hidden;
  background: #050505;
  border-right: 1px solid var(--rule-inverse);
}

.evidence-feature__media > img {
  width: 100%;
  height: 100%;
  min-height: 34rem;
  object-fit: cover;
  opacity: 0.82;
  transition: transform 900ms var(--ease-resolve), opacity var(--motion-base) ease;
}

.evidence-feature__media > iframe {
  position: absolute;
  inset: 0;
  z-index: 2;
  width: 100%;
  height: 100%;
  border: 0;
}

.evidence-feature__media:hover > img {
  transform: scale(1.025);
  opacity: 0.95;
}

.evidence-feature__media::after {
  content: "";
  position: absolute;
  inset: 0;
  pointer-events: none;
  background:
    linear-gradient(180deg, rgba(0, 0, 0, 0.18), transparent 40%),
    linear-gradient(0deg, rgba(0, 0, 0, 0.52), transparent 42%);
}

.evidence-feature__coordinate {
  position: absolute;
  z-index: 4;
  left: 1rem;
  bottom: 1rem;
  color: rgba(255, 255, 255, 0.75);
  font: 400 0.58rem/1 var(--font-identity);
  letter-spacing: 0.08em;
}

.evidence-feature__copy {
  min-width: 0;
  display: flex;
  flex-direction: column;
  padding: clamp(1.5rem, 3vw, 2.7rem);
  background: var(--px-paper);
  color: var(--px-carbon);
}

.evidence-feature__copy .section-id {
  color: var(--signal-text);
}

.evidence-feature__copy h3 {
  margin: auto 0 1.4rem;
  font: 400 clamp(2.15rem, 2.8vw, 3.55rem)/0.94 var(--font-editorial);
  letter-spacing: -0.055em;
  overflow-wrap: break-word;
  text-wrap: balance;
}

.evidence-feature__copy > p:not(.section-id) {
  margin: 0;
  color: var(--text-secondary);
  font-size: 0.95rem;
  line-height: 1.55;
}

.evidence-feature__controls {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  margin-top: 2rem;
  padding-top: 1rem;
  border-top: 1px solid var(--rule);
}

.evidence-feature__controls > span {
  color: var(--text-secondary);
  font: 400 0.62rem/1 var(--font-identity);
}

.evidence-feature__controls div {
  display: flex;
  gap: 0.5rem;
}

.evidence-arrow {
  width: 2.75rem;
  height: 2.75rem;
  display: grid;
  place-items: center;
  padding: 0;
  border: 1px solid var(--rule);
  border-radius: 50%;
  background: transparent;
  color: var(--px-carbon);
  font-family: var(--font-identity);
  cursor: pointer;
  transition:
    background var(--motion-fast) ease,
    color var(--motion-fast) ease,
    border-color var(--motion-fast) ease;
}

.evidence-arrow:hover {
  background: var(--px-carbon);
  border-color: var(--px-carbon);
  color: var(--px-paper);
}

.evidence-rail-wrap {
  position: relative;
  border-top: 1px solid var(--rule-inverse);
}

.evidence-rail {
  display: flex;
  gap: 0;
  overflow-x: auto;
  overscroll-behavior-inline: contain;
  scroll-snap-type: x mandatory;
  scrollbar-width: none;
}

.evidence-rail::-webkit-scrollbar {
  display: none;
}

.evidence-thumb {
  position: relative;
  flex: 0 0 clamp(12rem, 19vw, 17rem);
  min-height: 9.4rem;
  padding: 0;
  overflow: hidden;
  scroll-snap-align: start;
  border: 0;
  border-right: 1px solid var(--rule-inverse);
  background: #050505;
  color: white;
  text-align: left;
  cursor: pointer;
}

.evidence-thumb::before {
  content: "";
  position: absolute;
  z-index: 4;
  left: 0;
  top: 0;
  width: 0.35rem;
  height: 100%;
  background: var(--signal-change);
  transform: scaleY(0);
  transform-origin: bottom;
  transition: transform var(--motion-base) var(--ease-resolve);
}

.evidence-thumb.is-active::before {
  transform: scaleY(1);
}

.evidence-thumb img {
  width: 100%;
  height: 100%;
  min-height: 9.4rem;
  object-fit: cover;
  opacity: 0.52;
  transition: opacity var(--motion-base) ease, transform 800ms var(--ease-resolve);
}

.evidence-thumb:hover img,
.evidence-thumb.is-active img {
  opacity: 0.9;
  transform: scale(1.035);
}

.evidence-thumb span {
  position: absolute;
  z-index: 3;
  inset: auto 0.8rem 0.72rem;
  font: 500 0.72rem/1.2 var(--font-information);
  overflow-wrap: break-word;
  text-wrap: balance;
}

.evidence-thumb small {
  position: absolute;
  z-index: 3;
  top: 0.6rem;
  left: 0.7rem;
  color: rgba(255, 255, 255, 0.72);
  font: 400 0.54rem/1 var(--font-identity);
}

.evidence-thumb::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(0deg, rgba(0, 0, 0, 0.7), transparent 60%);
  pointer-events: none;
}

/* Shared chapters */

.chapter {
  padding: var(--section-y) var(--gutter);
}

.chapter > * {
  width: min(100%, var(--layout-max));
  margin-left: auto;
  margin-right: auto;
}

.chapter--paper {
  background: var(--px-paper);
  color: var(--px-carbon);
}

.chapter--bone {
  background: var(--px-paper-muted);
  color: var(--px-carbon);
}

.chapter--carbon {
  background: var(--px-carbon);
  color: var(--px-paper);
}

.chapter__head {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 2rem;
  padding-bottom: 1rem;
  border-bottom: 1px solid var(--rule);
}

.chapter--carbon .chapter__head {
  border-color: var(--rule-inverse);
}

.chapter__head .section-id {
  color: var(--signal-text);
}

.chapter--carbon .chapter__head .section-id {
  color: var(--signal-change);
}

.chapter__index {
  margin: 0;
  color: var(--px-carbon-faint);
  font: 400 0.62rem/1 var(--font-identity);
  letter-spacing: 0.08em;
}

[data-reveal] {
  opacity: 0;
  transform: translateY(1.2rem);
  transition:
    opacity 760ms var(--ease-resolve),
    transform 760ms var(--ease-resolve);
}

[data-reveal].is-visible {
  opacity: 1;
  transform: none;
}

/* Mission */

.mission__statement {
  display: grid;
  grid-template-columns: minmax(0, 1.35fr) minmax(18rem, 0.65fr);
  gap: clamp(2.5rem, 8vw, 9rem);
  align-items: end;
  padding: clamp(4rem, 8vw, 8rem) 0 clamp(4rem, 7vw, 7rem);
}

.mission__statement h2 {
  max-width: 12ch;
  margin: 0;
  font: 400 clamp(4rem, 7.3vw, 7.5rem)/0.88 var(--font-editorial);
  letter-spacing: -0.057em;
}

.mission__statement h2 > .word-cycle {
  display: grid;
  margin-top: 0.08em;
  color: var(--signal-text);
}

.word-cycle__item {
  grid-area: 1 / 1;
  min-width: 0;
  opacity: 0;
  transform: translateY(0.22em);
  font-weight: 400;
  transition:
    opacity 380ms ease,
    transform 520ms var(--ease-resolve);
}

.word-cycle__item.is-active {
  opacity: 1;
  transform: none;
}

.mission__statement > div > p {
  max-width: 34rem;
  margin: 0;
  color: var(--text-secondary);
  font-size: clamp(1.05rem, 1rem + 0.3vw, 1.3rem);
}

.principles {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  margin-bottom: 0;
  border: 1px solid var(--rule);
}

.principles li {
  min-width: 0;
  min-height: 31rem;
  display: flex;
  flex-direction: column;
  padding: clamp(1.25rem, 3vw, 2.2rem);
  border-right: 1px solid var(--rule);
}

.principles li:last-child {
  border-right: 0;
}

.principles__top {
  display: flex;
  justify-content: space-between;
  color: var(--px-carbon-faint);
  font: 400 0.6rem/1 var(--font-identity);
}

.principles__top span:first-child {
  color: var(--signal-text);
}

.principles__glyph {
  position: relative;
  width: 8rem;
  height: 8rem;
  margin: auto;
}

.principles__glyph i {
  position: absolute;
  display: block;
  border-color: var(--px-carbon);
}

.principles__glyph--world i:first-child {
  inset: 1rem 2.8rem 3.1rem 0.5rem;
  border-top: 0.35rem solid;
  border-left: 0.35rem solid;
}

.principles__glyph--world i:last-child {
  inset: 3rem 0.5rem 1rem 3rem;
  border-right: 0.35rem solid var(--signal-change);
  border-bottom: 0.35rem solid var(--signal-change);
}

.principles__glyph--craft {
  display: grid;
  place-items: center;
}

.principles__glyph--craft i {
  width: 4.4rem;
  height: 4.4rem;
  border: 0.32rem solid var(--px-carbon);
  transform: rotate(45deg);
}

.principles__glyph--craft i:nth-child(2) {
  width: 2.8rem;
  height: 2.8rem;
  border-color: var(--signal-change);
}

.principles__glyph--craft i:nth-child(3) {
  width: 0.8rem;
  height: 0.8rem;
  border: 0;
  border-radius: 50%;
  background: var(--px-carbon);
}

.principles__glyph--call i:first-child,
.principles__glyph--call i:last-child {
  width: 1.3rem;
  height: 1.3rem;
  border: 0;
  border-radius: 50%;
}

.principles__glyph--call i:first-child {
  left: 1.3rem;
  bottom: 1.8rem;
  background: var(--px-carbon);
}

.principles__glyph--call i:last-child {
  right: 1.2rem;
  top: 1.5rem;
  background: var(--signal-change);
}

.principles__glyph--call::before {
  content: "";
  position: absolute;
  left: 2.5rem;
  top: 3.7rem;
  width: 3.3rem;
  height: 1px;
  background: var(--rule);
  transform: rotate(-25deg);
}

.principles h3 {
  margin: 0 0 0.8rem;
  font: 500 clamp(1.55rem, 2.4vw, 2.35rem)/1 var(--font-information);
  letter-spacing: -0.05em;
}

.principles h3 em {
  color: var(--signal-text);
  font: 400 1.1em/1 var(--font-editorial);
}

.principles li > p {
  max-width: 30ch;
  margin: 0;
  color: var(--text-secondary);
  font-size: 0.94rem;
}

/* Process */

.process__intro {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(18rem, 0.55fr);
  gap: 3rem;
  align-items: end;
  padding: clamp(4rem, 8vw, 7.5rem) 0 clamp(3rem, 6vw, 5rem);
}

.process__intro h2 {
  max-width: 11ch;
  margin: 0;
  font: 400 clamp(3.8rem, 6.6vw, 7rem)/0.9 var(--font-editorial);
  letter-spacing: -0.055em;
}

.process__intro > p {
  max-width: 32rem;
  margin: 0;
  color: var(--text-secondary);
}

.process-map {
  margin-bottom: 0;
  border-top: 1px solid var(--px-carbon);
}

.process-step {
  display: grid;
  grid-template-columns: clamp(4rem, 9vw, 8rem) clamp(5rem, 9vw, 8rem) minmax(0, 1fr) 3rem;
  align-items: center;
  min-height: 11rem;
  border-bottom: 1px solid var(--rule);
}

.process-step__number {
  align-self: stretch;
  display: grid;
  place-items: center start;
  border-right: 1px solid var(--rule);
  color: var(--signal-text);
  font: 400 clamp(1.5rem, 2.4vw, 2.4rem)/1 var(--font-identity);
}

.process-step__mark {
  display: grid;
  place-items: center;
}

.process-step__mark svg {
  width: clamp(2.4rem, 4vw, 3.8rem);
  color: var(--px-carbon);
  stroke: currentColor;
  stroke-width: 1.7;
  stroke-linecap: square;
  stroke-linejoin: miter;
}

.process-step__copy {
  min-width: 0;
  display: grid;
  grid-template-columns: minmax(9rem, 0.45fr) minmax(12rem, 0.7fr) minmax(16rem, 1.2fr);
  gap: 2rem;
  align-items: center;
  padding: 1.5rem 2rem;
  border-left: 1px solid var(--rule);
}

.process-step__copy .section-id {
  color: var(--px-carbon-faint);
}

.process-step__copy h3 {
  margin: 0;
  font: 500 clamp(1.7rem, 2.7vw, 2.7rem)/1 var(--font-information);
  letter-spacing: -0.055em;
}

.process-step__copy > p:not(.section-id) {
  max-width: 38rem;
  margin: 0;
  color: var(--text-secondary);
  font-size: 0.94rem;
}

.process-step > a,
.process-step > span {
  justify-self: center;
  color: var(--signal-text);
  font: 400 1.2rem/1 var(--font-identity);
}

.process__signature {
  display: grid;
  grid-template-columns: 5rem minmax(0, 1fr);
  gap: 1.5rem;
  align-items: center;
  margin-top: clamp(3.5rem, 7vw, 7rem);
  padding-top: 1.5rem;
  border-top: 1px solid var(--px-carbon);
}

.process__signature img {
  width: 5rem;
  height: 5rem;
}

.process__signature p {
  margin: 0;
  font: 500 clamp(1.3rem, 2vw, 2rem)/1.2 var(--font-information);
  letter-spacing: -0.035em;
}

.process__signature p span {
  color: var(--text-secondary);
}

/* Why now */

.why__statement {
  display: grid;
  grid-template-columns: minmax(0, 1.25fr) minmax(18rem, 0.55fr);
  gap: clamp(3rem, 8vw, 9rem);
  align-items: end;
  padding: clamp(4rem, 8vw, 8rem) 0 clamp(4rem, 7vw, 7rem);
}

.why__statement h2 {
  max-width: 13ch;
  margin: 0;
  font: 400 clamp(3.8rem, 6.6vw, 7rem)/0.9 var(--font-editorial);
  letter-spacing: -0.055em;
}

.why__statement h2 em {
  color: var(--signal-change);
  font-weight: 400;
}

.why__statement > p {
  max-width: 34rem;
  margin: 0;
  color: #aaa49b;
}

.editorial-card {
  display: grid;
  grid-template-columns: minmax(0, 1.35fr) minmax(18rem, 0.65fr);
  min-height: 34rem;
  border: 1px solid var(--rule-inverse);
  transition: border-color var(--motion-base) ease;
}

.editorial-card:hover {
  border-color: rgba(225, 75, 42, 0.7);
}

.editorial-card__image {
  position: relative;
  min-height: 34rem;
  overflow: hidden;
  border-right: 1px solid var(--rule-inverse);
}

.editorial-card__image img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: saturate(0.78) contrast(1.04);
  transition: transform 900ms var(--ease-resolve), filter var(--motion-base) ease;
}

.editorial-card:hover .editorial-card__image img {
  transform: scale(1.025);
  filter: saturate(1) contrast(1.02);
}

.editorial-card__image span {
  position: absolute;
  left: 1rem;
  bottom: 1rem;
  padding: 0.45rem 0.55rem;
  background: rgba(17, 17, 15, 0.78);
  color: var(--px-paper);
  font: 400 0.55rem/1 var(--font-identity);
  letter-spacing: 0.07em;
}

.editorial-card__copy {
  min-width: 0;
  display: flex;
  flex-direction: column;
  padding: clamp(1.5rem, 4vw, 3.5rem);
}

.editorial-card__copy .section-id {
  color: var(--signal-change);
}

.editorial-card__copy h3 {
  margin: auto 0 1.5rem;
  font: 400 clamp(2.3rem, 4vw, 4.4rem)/0.92 var(--font-editorial);
  letter-spacing: -0.055em;
}

.editorial-card__copy > p:not(.section-id) {
  margin: 0 0 2rem;
  color: #aaa49b;
  font-size: 0.94rem;
}

.editorial-card__copy .text-link {
  align-self: flex-start;
  color: var(--px-paper);
}

.editorial-card__copy .text-link b {
  color: var(--signal-change);
}

.film-library {
  margin-top: clamp(4rem, 7vw, 7rem);
}

.film-library > header {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 2rem;
  min-height: 4.5rem;
  border-top: 1px solid var(--rule-inverse);
}

.film-library > header .section-id {
  color: var(--signal-change);
}

.film-library > header > p:last-child {
  margin: 0;
  color: #817b72;
  font-size: 0.8rem;
}

.film-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid var(--rule-inverse);
  border-left: 1px solid var(--rule-inverse);
}

.film-card {
  position: relative;
  min-width: 0;
  aspect-ratio: 16 / 10;
  padding: 0;
  overflow: hidden;
  border: 0;
  border-right: 1px solid var(--rule-inverse);
  border-bottom: 1px solid var(--rule-inverse);
  background: #050505;
  color: white;
  cursor: pointer;
}

.film-card > img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  opacity: 0.72;
  transition: opacity var(--motion-base) ease, transform 900ms var(--ease-resolve);
}

.film-card:hover > img {
  opacity: 0.92;
  transform: scale(1.035);
}

.film-card::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(0deg, rgba(0, 0, 0, 0.78), transparent 58%);
  pointer-events: none;
}

.film-card__play {
  position: absolute;
  z-index: 3;
  left: 1rem;
  top: 1rem;
  width: 2.7rem;
  height: 2.7rem;
  display: grid;
  place-items: center;
  border: 1px solid rgba(255, 255, 255, 0.55);
  border-radius: 50%;
  background: rgba(17, 17, 15, 0.48);
}

.film-card__play::before {
  content: "";
  margin-left: 0.15rem;
  border-style: solid;
  border-width: 0.35rem 0 0.35rem 0.55rem;
  border-color: transparent transparent transparent white;
}

.film-card__title {
  position: absolute;
  z-index: 3;
  left: 1rem;
  right: 1rem;
  bottom: 1rem;
  font: 500 clamp(1rem, 1.7vw, 1.4rem)/1.1 var(--font-information);
  text-align: left;
}

.film-card__frame {
  position: absolute;
  inset: 0;
  z-index: 5;
}

.film-card__frame iframe {
  width: 100%;
  height: 100%;
  border: 0;
}

.why__prose {
  display: grid;
  grid-template-columns: 1fr 1fr 1.5fr;
  margin-top: clamp(4rem, 8vw, 8rem);
  border-top: 1px solid var(--rule-inverse);
  border-left: 1px solid var(--rule-inverse);
}

.why__prose p {
  min-height: 14rem;
  margin: 0;
  padding: 1.5rem;
  border-right: 1px solid var(--rule-inverse);
  border-bottom: 1px solid var(--rule-inverse);
  color: #aaa49b;
}

.why__prose p:last-child {
  color: var(--px-paper);
  font: 400 clamp(1.5rem, 2.8vw, 2.6rem)/1.15 var(--font-editorial);
  letter-spacing: -0.035em;
}

.why__prose em {
  color: var(--signal-change);
}

/* Case study */

.case-study {
  position: relative;
  overflow: hidden;
  padding: var(--section-y) var(--gutter);
  background: var(--signal-change);
  color: var(--px-carbon);
}

.case-study__grid {
  position: absolute;
  inset: 0;
  opacity: 0.12;
  background:
    linear-gradient(var(--px-carbon) 1px, transparent 1px),
    linear-gradient(90deg, var(--px-carbon) 1px, transparent 1px);
  background-size: 3rem 3rem;
  -webkit-mask-image: linear-gradient(90deg, transparent, #000 45%, #000);
  mask-image: linear-gradient(90deg, transparent, #000 45%, #000);
}

.case-study__meta,
.case-study__body {
  position: relative;
  z-index: 2;
  width: min(100%, var(--layout-max));
  margin: 0 auto;
}

.case-study__meta {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 2rem;
  padding-bottom: 1rem;
  border-bottom: 1px solid rgba(17, 17, 15, 0.3);
}

.case-study__meta span {
  font: 400 0.6rem/1 var(--font-identity);
  letter-spacing: 0.08em;
}

.case-study__body {
  display: grid;
  grid-template-columns: minmax(0, 1.3fr) minmax(18rem, 0.7fr);
  gap: clamp(3rem, 8vw, 9rem);
  align-items: end;
  padding-top: clamp(4rem, 8vw, 8rem);
}

.case-study__body h2 {
  max-width: 10ch;
  margin: 0;
  font: 400 clamp(4rem, 7vw, 7.5rem)/0.88 var(--font-editorial);
  letter-spacing: -0.06em;
}

.case-study__body h2 em {
  color: var(--px-paper);
  font-weight: 400;
}

.case-study__body > div:first-child > p {
  max-width: 43rem;
  margin: 2rem 0;
  font-size: clamp(1.05rem, 1rem + 0.3vw, 1.3rem);
}

.case-study__mark {
  min-height: 24rem;
  display: flex;
  flex-direction: column;
  padding: 1.5rem;
  border: 1px solid rgba(17, 17, 15, 0.3);
  background: rgba(243, 239, 229, 0.12);
}

.case-study__mark img {
  width: clamp(7rem, 12vw, 10rem);
  margin: auto;
}

.case-study__mark span {
  padding-top: 1rem;
  border-top: 1px solid rgba(17, 17, 15, 0.28);
  font: 500 0.7rem/1 var(--font-identity);
}

.case-study__mark small {
  margin-top: 0.65rem;
  color: rgba(17, 17, 15, 0.68);
  font-size: 0.75rem;
}

/* Contact */

.contact-section__intro {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(18rem, 0.55fr);
  gap: 3rem;
  align-items: end;
  padding: clamp(4rem, 8vw, 8rem) 0 clamp(3rem, 6vw, 5rem);
}

.contact-section__intro h2 {
  margin: 0;
  font: 400 clamp(4rem, 7vw, 7.5rem)/0.88 var(--font-editorial);
  letter-spacing: -0.06em;
}

.contact-section__intro > p {
  max-width: 32rem;
  margin: 0;
  color: var(--text-secondary);
}

.contact-layout {
  display: grid;
  grid-template-columns: minmax(0, 1.05fr) minmax(20rem, 0.95fr);
  border: 1px solid var(--rule);
}

.contact-form {
  min-width: 0;
  padding: clamp(1.25rem, 3.5vw, 3rem);
  border-right: 1px solid var(--rule);
}

.contact-form__meta {
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  margin-bottom: 2.8rem;
  color: var(--px-carbon-faint);
  font: 400 0.58rem/1 var(--font-identity);
}

/* Netlify honeypot: visually removed, still present for bots. */
.contact-form__hp {
  position: absolute;
  left: -9999px;
  width: 1px;
  height: 1px;
  margin: 0;
  overflow: hidden;
}

/* The success flow hides rows via the hidden attribute; author display rules
   (.field grid, meta/submit flex) would otherwise defeat it. */
.contact-form [hidden] {
  display: none !important;
}

.field {
  display: grid;
  grid-template-columns: minmax(9rem, 0.36fr) minmax(0, 1fr);
  gap: 1.5rem;
  align-items: start;
  padding: 1.1rem 0;
  border-top: 1px solid var(--rule);
}

.field label {
  padding-top: 0.78rem;
  color: var(--px-carbon-muted);
  font: 500 0.66rem/1.3 var(--font-identity);
  letter-spacing: 0.04em;
}

.field input,
.field textarea {
  width: 100%;
  padding: 0.72rem 0.8rem;
  border: 1px solid transparent;
  border-radius: 0;
  background: rgba(17, 17, 15, 0.045);
  color: var(--px-carbon);
  outline: 0;
  resize: vertical;
  transition:
    border-color var(--motion-fast) ease,
    background var(--motion-fast) ease;
}

.field input:focus,
.field textarea:focus {
  border-color: var(--px-carbon);
  background: var(--px-paper-soft);
}

.field textarea::placeholder {
  color: #989187;
}

.contact-form__submit {
  display: flex;
  align-items: center;
  gap: 1.2rem;
  margin-top: 1.5rem;
}

.form-status {
  margin: 1rem 0 0;
  padding: 0.85rem 1rem;
  border-left: 0.25rem solid var(--signal-change);
  background: var(--px-paper-muted);
  font-size: 0.82rem;
}

.form-status.is-ok {
  border-left-color: var(--px-carbon);
}

.form-status.is-err {
  color: var(--signal-text);
}

.contact-lanes {
  display: grid;
  grid-template-rows: repeat(3, 1fr);
}

.contact-lanes > a {
  min-height: 13rem;
  display: grid;
  grid-template-columns: 2rem minmax(0, 1fr) 2rem;
  gap: 1rem;
  align-items: start;
  padding: clamp(1.3rem, 3vw, 2.2rem);
  border-bottom: 1px solid var(--rule);
  transition: background var(--motion-fast) ease;
}

.contact-lanes > a:last-child {
  border-bottom: 0;
}

.contact-lanes > a:hover {
  background: var(--px-paper-muted);
}

.contact-lanes > a > span:last-child {
  justify-self: end;
  color: var(--signal-text);
  font-family: var(--font-identity);
}

.contact-lanes__number {
  color: var(--signal-text);
  font: 400 0.7rem/1 var(--font-identity);
}

.contact-lanes .section-id {
  margin-bottom: 1.4rem;
  color: var(--px-carbon-faint);
}

.contact-lanes h3 {
  margin: 0 0 0.5rem;
  font: 500 clamp(1.5rem, 2.4vw, 2.2rem)/1 var(--font-information);
  letter-spacing: -0.05em;
}

.contact-lanes div > p:last-child {
  max-width: 30ch;
  margin: 0;
  color: var(--text-secondary);
  font-size: 0.84rem;
}

/* About */

.about__intro {
  display: grid;
  grid-template-columns: minmax(0, 1.2fr) minmax(18rem, 0.55fr);
  gap: clamp(3rem, 8vw, 9rem);
  align-items: end;
  padding: clamp(4rem, 8vw, 8rem) 0 clamp(4rem, 7vw, 7rem);
}

.about__intro h2 {
  margin: 0;
  font: 400 clamp(4rem, 7vw, 7.5rem)/0.88 var(--font-editorial);
  letter-spacing: -0.06em;
}

.about__intro h2 em {
  color: var(--signal-change);
  font-weight: 400;
}

.about__intro > p {
  max-width: 31rem;
  margin: 0;
  color: #aaa49b;
}

.founders {
  display: grid;
  grid-template-columns: 1fr 1fr;
  margin-bottom: 0;
  border-top: 1px solid var(--rule-inverse);
  border-left: 1px solid var(--rule-inverse);
}

.founders li {
  min-width: 0;
  display: grid;
  grid-template-columns: minmax(7rem, 0.48fr) minmax(0, 1fr);
  grid-template-rows: auto 1fr;
  padding: clamp(1.3rem, 3vw, 2.4rem);
  border-right: 1px solid var(--rule-inverse);
  border-bottom: 1px solid var(--rule-inverse);
}

.founder__coordinate {
  grid-column: 1 / -1;
  color: #817b72;
  font: 400 0.58rem/1 var(--font-identity);
  letter-spacing: 0.08em;
}

.founder__monogram {
  position: relative;
  width: clamp(6rem, 9vw, 8rem);
  aspect-ratio: 1;
  align-self: center;
  display: grid;
  place-items: center;
  border: 1px solid var(--rule-inverse);
  font: 400 clamp(1.2rem, 2vw, 1.8rem)/1 var(--font-identity);
}

.founder__monogram i {
  position: absolute;
  width: 0.75rem;
  height: 0.75rem;
  right: 16%;
  top: 22%;
  border-radius: 50%;
  background: var(--signal-change);
}

.founder__body {
  min-width: 0;
  align-self: end;
  padding: 3rem 0 0 1.5rem;
}

.founder__head {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
}

.founder__head h3 {
  margin: 0;
  font: 500 clamp(1.5rem, 2.4vw, 2.2rem)/1 var(--font-information);
  letter-spacing: -0.05em;
}

.founder__head a {
  color: var(--signal-change);
  font: 500 0.72rem/1 var(--font-identity);
}

.founder__role {
  margin: 0.7rem 0 1.2rem;
  color: var(--signal-change);
  font: 400 0.62rem/1 var(--font-identity);
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.founder__body > p:last-child {
  max-width: 34ch;
  margin: 0;
  color: #aaa49b;
  font-size: 0.9rem;
}

.founder__body > p a {
  color: var(--px-paper);
  text-decoration: underline;
  text-decoration-color: #656058;
  text-underline-offset: 0.18em;
}

.about__statement {
  display: grid;
  grid-template-columns: clamp(6rem, 12vw, 10rem) minmax(0, 1fr);
  gap: clamp(2rem, 6vw, 6rem);
  align-items: center;
  margin-top: clamp(4rem, 8vw, 8rem);
  padding: clamp(2rem, 5vw, 4rem);
  border: 1px solid var(--rule-inverse);
}

.about__statement img {
  width: 100%;
}

.about__statement p {
  max-width: 50rem;
  margin: 0;
  font: 400 clamp(1.4rem, 2.6vw, 2.4rem)/1.3 var(--font-editorial);
  letter-spacing: -0.03em;
}

/* Footer */

.site-footer {
  display: grid;
  grid-template-columns: minmax(18rem, 1fr) auto minmax(18rem, 1fr);
  align-items: center;
  gap: 2rem;
  min-height: 10rem;
  padding: 2.5rem var(--gutter);
  border-top: 1px solid var(--rule-inverse);
  background: var(--px-carbon);
  color: var(--px-paper);
}

.site-footer__brand {
  display: flex;
  align-items: center;
  gap: 1rem;
}

.site-footer__brand img {
  width: 3.5rem;
  height: 3.5rem;
}

.site-footer__brand div {
  display: flex;
  flex-direction: column;
  gap: 0.4rem;
}

.site-footer__brand strong {
  font: 500 1rem/1 var(--font-identity);
}

.site-footer__brand span {
  color: #817b72;
  font: 500 0.58rem/1 var(--font-information);
  letter-spacing: 0.12em;
}

.site-footer__meta {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 0.5rem;
  color: #817b72;
  font: 400 0.58rem/1.3 var(--font-identity);
  text-align: center;
}

.site-footer__meta a {
  color: var(--signal-change);
}

.site-footer__links {
  justify-self: end;
  display: flex;
  flex-wrap: wrap;
  justify-content: flex-end;
  gap: 0.7rem 1.2rem;
  color: #aaa49b;
  font-size: 0.72rem;
}

.site-footer__links a:hover {
  color: var(--px-paper);
}

/* Responsive */

@media (max-width: 74rem) {
  .site-header__inner {
    grid-template-columns: 1fr auto;
  }

  .site-nav {
    display: none;
  }

  .header-contact {
    display: none;
  }

  .menu-toggle {
    display: block;
    justify-self: end;
  }

  .hero__grid {
    grid-template-columns: minmax(0, 1fr) minmax(11rem, 0.25fr);
  }

  .evidence-feature {
    grid-template-columns: minmax(0, 1.35fr) minmax(18rem, 0.65fr);
  }

  .process-step__copy {
    grid-template-columns: minmax(8rem, 0.45fr) minmax(10rem, 0.7fr) minmax(13rem, 1.2fr);
    gap: 1.2rem;
  }

  .founders li {
    grid-template-columns: 7rem minmax(0, 1fr);
  }

  .site-footer {
    grid-template-columns: 1fr 1fr;
  }

  .site-footer__meta {
    display: none;
  }
}

@media (max-width: 60rem) {
  .hero__grid {
    grid-template-columns: 1fr;
    min-height: auto;
  }

  .hero__copy {
    max-width: 48rem;
  }

  .observation {
    display: none;
  }

  .proof__head,
  .mission__statement,
  .process__intro,
  .why__statement,
  .contact-section__intro,
  .about__intro {
    grid-template-columns: 1fr;
  }

  .proof__head > p,
  .mission__statement > div,
  .process__intro > p,
  .why__statement > p,
  .contact-section__intro > p,
  .about__intro > p {
    max-width: 40rem;
  }

  .evidence-feature {
    grid-template-columns: 1fr;
  }

  .evidence-feature__media {
    border-right: 0;
    border-bottom: 1px solid var(--rule-inverse);
  }

  .evidence-feature__copy {
    min-height: 20rem;
  }

  .evidence-feature__copy h3 {
    margin-top: 3rem;
  }

  .principles {
    grid-template-columns: 1fr 1fr;
  }

  .principles li {
    border-bottom: 1px solid var(--rule);
  }

  .principles li:nth-child(2) {
    border-right: 0;
  }

  .principles li:last-child {
    grid-column: 1 / -1;
    min-height: 25rem;
    border-bottom: 0;
  }

  .process-step {
    grid-template-columns: 5rem 5rem minmax(0, 1fr) 2.5rem;
  }

  .process-step__copy {
    grid-template-columns: 1fr;
    gap: 0.5rem;
  }

  .process-step__copy > p:not(.section-id) {
    max-width: 34rem;
  }

  .editorial-card {
    grid-template-columns: 1fr;
  }

  .editorial-card__image {
    min-height: auto;
    aspect-ratio: 16 / 9;
    border-right: 0;
    border-bottom: 1px solid var(--rule-inverse);
  }

  .editorial-card__copy {
    min-height: 24rem;
  }

  .editorial-card__copy h3 {
    margin-top: 3rem;
  }

  .film-grid {
    grid-template-columns: 1fr 1fr;
  }

  .film-card:last-child {
    grid-column: 1 / -1;
    aspect-ratio: 16 / 7;
  }

  .case-study__body {
    grid-template-columns: 1fr;
  }

  .case-study__mark {
    min-height: 19rem;
  }

  .contact-layout {
    grid-template-columns: 1fr;
  }

  .contact-form {
    border-right: 0;
    border-bottom: 1px solid var(--rule);
  }

  .founders {
    grid-template-columns: 1fr;
  }

  .site-footer {
    grid-template-columns: 1fr;
  }

  .site-footer__links {
    justify-self: start;
    justify-content: flex-start;
  }
}

@media (max-width: 47.5rem) {
  :root {
    --header-height: 4.25rem;
  }

  .site-header__inner {
    padding-left: 1rem;
    padding-right: 1rem;
  }

  .brand__descriptor {
    display: none;
  }

  .brand__mark {
    width: 1.8rem;
    height: 1.8rem;
  }

  .hero__grid {
    padding-top: 4.5rem;
  }

  .hero h1,
  .mission__statement h2,
  .process__intro h2,
  .why__statement h2,
  .case-study__body h2,
  .contact-section__intro h2,
  .about__intro h2 {
    font-size: clamp(3.1rem, 12.6vw, 4.9rem);
  }

  .hero h1 {
    max-width: 100%;
  }

  .observation {
    width: min(86vw, 24rem);
  }

  .proof__head {
    padding-top: 1rem;
  }

  .evidence-feature__media,
  .evidence-feature__media > img {
    min-height: 21rem;
  }

  .principles {
    grid-template-columns: 1fr;
  }

  .principles li,
  .principles li:nth-child(2) {
    min-height: 25rem;
    border-right: 0;
    border-bottom: 1px solid var(--rule);
  }

  .principles li:last-child {
    grid-column: auto;
    border-bottom: 0;
  }

  .process-step {
    grid-template-columns: 3.5rem minmax(0, 1fr) 2.5rem;
    align-items: stretch;
    min-height: 13rem;
  }

  .process-step__number {
    grid-row: 1;
    align-items: center;
    padding-left: 0.2rem;
  }

  .process-step__mark {
    display: none;
  }

  .process-step__copy {
    padding: 1.4rem;
    border-left: 0;
  }

  .process-step > a,
  .process-step > span {
    align-self: center;
  }

  .process__signature {
    grid-template-columns: 4rem 1fr;
  }

  .process__signature img {
    width: 4rem;
    height: 4rem;
  }

  .film-grid {
    grid-template-columns: 1fr;
  }

  .film-card,
  .film-card:last-child {
    grid-column: auto;
    aspect-ratio: 16 / 10;
  }

  .why__prose {
    grid-template-columns: 1fr;
  }

  .why__prose p {
    min-height: auto;
  }

  .case-study__meta {
    align-items: flex-start;
  }

  .case-study__meta span {
    max-width: 8rem;
    text-align: right;
  }

  .field {
    grid-template-columns: 1fr;
    gap: 0.4rem;
  }

  .field label {
    padding-top: 0;
  }

  .contact-form__submit {
    align-items: flex-start;
    flex-direction: column;
  }

  .contact-lanes > a {
    min-height: 12rem;
  }

  .founders li {
    grid-template-columns: 5.5rem minmax(0, 1fr);
  }

  .founder__monogram {
    width: 5.5rem;
  }

  .founder__body {
    padding-left: 1rem;
  }

  .about__statement {
    grid-template-columns: 4.5rem minmax(0, 1fr);
    padding: 1.5rem;
  }
}

@media (max-width: 26.25rem) {
  .brand__name {
    font-size: 0.76rem;
  }

  .observation__axis--y,
  .observation__label--b {
    display: none;
  }

  .proof__head h2 {
    font-size: 1.35rem;
  }

  .evidence-feature__media,
  .evidence-feature__media > img {
    min-height: 17rem;
  }

  .evidence-feature__copy {
    min-height: 18rem;
  }

  .evidence-feature__copy h3 {
    font-size: 2.5rem;
  }

  .chapter__head {
    align-items: flex-start;
  }

  .chapter__index {
    max-width: 8rem;
    text-align: right;
  }

  .founders li {
    grid-template-columns: 1fr;
  }

  .founder__monogram {
    margin-top: 2rem;
  }

  .founder__body {
    padding: 2rem 0 0;
  }

  .about__statement {
    grid-template-columns: 1fr;
  }

  .about__statement img {
    width: 4.5rem;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    scroll-behavior: auto !important;
    transition-duration: 0.01ms !important;
  }

  [data-reveal] {
    opacity: 1;
    transform: none;
  }

  .word-cycle__item {
    display: none;
    opacity: 1;
    transform: none;
  }

  .word-cycle__item:first-child {
    display: block;
  }
}